Fruity with notes of molasses and caramel, this semi-washed bourbon coffee is harmonious and sweet all the way through. Brazilian Rain Forest Alliance coffees.
Region: Minas Gerais
Farm: Boa Vista
Farm Size: 6,600 hectares (Boa Vista + Tabueos) Variety:Catuai & IAC 125 PEABERRY Process: Pulp Natural
Annual mean rainfall: 1200- 1600 mm
The PASQUAL family is the sole distributor of Goodyear products in Brazil and have been in the mechanics industry for decades. In the 1960 and 1970’s, the family was looking to diversify its empire and began to look at agriculture as an opportunity. Luis Pasqual wanted to focus more on the environment and how to “give back” to the community.
In 1967, the family bought a small farm close to Sao Paulo and named it Fazenda Franca. It was at the Franca estate that Luis and his team began to experiment with growing various agricultural crops of which many failed. This included pine nuts, avocado trees, lime orchards and permission trees. They even attempted to introduce Grade A milk to the market, which was unheard of during its day. But like the previous ventures, these too failed to generate sustainable profits. So it was at this point that Luis began to look closer to what was already on the farm. It was at this time that he and agronomist turned to coffee.
Trees that were planted by the farms previous owners hadn’t been uprooted and Luis got the idea to try to improve production of these trees in the hopes of creating a “Specialty” market for coffee in Brazil. So in 1986, the entire farm was converted to plant trees. And the rest is history.
The FARM: Cerrado- Minas Gerais, Brazil
Much more land was needed to increase the production of coffee. Cerrado was recommended to Luis by the owners of Illy Coffee in Italy as the most opportune place in Brazil, at the time, to produce coffee due to its elevation, climate and soil. Technologies were improving and scientists quickly learned that adding lyme and other nutrients to the soil would help to improve the ability to produce agricultural products including coffee. So in 1993, Daterra moved to higher ground in the Minas Gerais region.
Steady climate, dry-fresh winters, warm-wet summers. Dry winds in pleasantly hot days and refreshingly cool nights. These are the perfect conditions for amazing beans to be grown and this is what you find in the region where Daterra farms are located in Greater Cerrado.
Deterra farms are in the city of Patrocínio,(Minas Gerais). They are the oldest and among the best coffee producing regions in the country. All plantations are located between 900 and 1,200 meters above sea level where wind, sun and soil are exceptional for Arabica production. The diverse altitudes and microclimates create conditions that will surprise the palate with a large range of flavors from velvet and chocolate to bright-flowery profiles.
Boa Vista was the first farm to be purchased by the Pasqual family in Cerrado with Tabuoes acquired the following year.
Today, Daterra comprises of 6.600 hectares with over 50% preserved for flora and fauna and is certified Level 1 under Rainforest Alliance Certification. 2,718 hectares have coffee trees with blossoming occurring from September to January with harvesting from May-August.